Creating extraordinary travel experiences since 2010
SoftMarina was founded in 2010 by a group of passionate travelers who believed that exceptional travel experiences should be accessible, personalized, and transformative. What began as a small operation focused on Southeast Asian destinations has grown into a comprehensive tour operator offering carefully crafted journeys across six continents.
Our journey started with a simple mission: to create travel experiences that go beyond the ordinary, connecting travelers with authentic local cultures and extraordinary places in ways that are both responsible and memorable.
Today, we continue to build on that foundation, combining our deep destination knowledge with personalized service to design journeys that reflect the unique interests and preferences of our clients.
We believe in creating journeys that connect travelers with the true essence of a destination, beyond tourist attractions.
We foster meaningful interactions between our travelers and local communities, creating memories that last a lifetime.
We're committed to sustainable practices that respect local environments, cultures, and communities.
We provide attentive, personalized service at every stage of your journey, from planning to your return home.
Our diverse team of travel specialists brings together decades of experience, deep cultural knowledge, and a shared passion for creating extraordinary journeys.
Founder & CEO
With over 20 years of experience in the travel industry, Emma leads our company with a vision for creating transformative travel experiences. Her personal adventures across 75 countries inform our approach to authentic journey design.
Head of Asian Destinations
Having lived in Thailand, Japan, and Vietnam for over a decade, Sarah specializes in creating immersive Southeast Asian experiences. Her deep connections with local communities allow our travelers to experience authentic cultural exchanges rarely available to tourists.
Culinary Travel Specialist
With a background in professional cooking and food journalism, Daniel designs our culinary-focused journeys. His expertise in global cuisines and connections with chefs worldwide create unparalleled gastronomic adventures for our food-loving travelers.
Travel Photographer & Guide
Rebecca combines her professional photography background with extensive travel experience to lead our photography-focused tours. She specializes in helping travelers capture meaningful images that tell the authentic story of their journey.
Sustainability Specialist
With a background in environmental science, Michael ensures our tours meet the highest standards of sustainability. He works with our partners worldwide to minimize environmental impact while maximizing positive contributions to local communities.
"Our journey through Japan with SoftMarina exceeded all expectations. The attention to detail, from ryokan selections to local guides who opened doors to experiences we would never have found on our own, made this trip truly special."
Cultural Japan, 2023
"As solo travelers seeking authentic experiences, we've relied on SoftMarina for three consecutive trips. Their ability to balance security with adventure, while connecting us with local communities, keeps us coming back year after year."
Peru & Bolivia Explorer, 2023
We collaborate with trusted local partners who share our commitment to quality, authenticity, and responsible tourism.
Contact our team to begin planning your next extraordinary travel experience.
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